Generative art careers require solid foundations

BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT ©

A Holistic Incubator for Artists

BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT © is an online course that focuses on building/reinforcing a solid foundation for long term success.

Activate your creative potential, exercise your artistic voice with purpose, increase your art sales and grants, strategically build your network, and develop/refine your art practice sustainablyall in one place!

This course will leave a lasting imprint on

your self-value and the artwork you produce.

This course is for…

EMERGING ARTISTS

  • who need to find their voice or style

  • who want to build a business + understand the art world

  • who seek to know themselves & embody their art practice fuller

MID-CAREER ARTISTS

  • who need to level up: elevate partnerships; find an art market niche; expand business strategies; and/or deepen their concepts

  • who want to shift focus: shed unnecessary layers; start afresh; create within a new medium; and/or refine their concepts

All artists experience creativity blocks. All businesses experience misalignment.

This course provides the foundational support required to create abundantly and implement business strategies in times of uncertainty.

What’s included in this course?

MODULE #1: BEING

  • The Self

    • Identify Who/What, Establish purpose + self-worth

  • The Creative Cycle

    • Break through creative blocks, Cultivate creative flow

  • The Artist

    • Understand the Why, Voice refinement

  • The Artwork

    • Connect to the materiality of the art practice

  • The Environment

    • Create fertile ground for growth and alignment

  • Artist Genealogy

    • Uncover artist ancestry for deeper purpose

MODULE #2: BUSINESS

  • The Business

    • Business plans & legalizations, copyrights & trademarks, accounting, contracts, taxes, target audiences, branding, marketing strategies, time management, …

  • An Artist’s Presentation in the Artworld

    • Artist statements & biographies, CVs, inventories, portfolios, exhibition proposals, submissions, pricing artworks, fine art printing, art editions, performance art, …

  • Understanding Artworld Relationships, Spaces & People

    • Types of art spaces, finding & retaining clients/collectors, build relationships with galleries & curators, gallery representation, how to work with art consultants, getting into museums, navigating other artworld opportunities, …

  • Ways to Earn Income as an Artist

    • Create an income tier, increase artwork sales, secure grants & project stipends, reproductions & licensing, the business of art fairs and markets, expand into public art, leading workshops, memberships, sponsorships, …

Over 70 lessons and 25+ hours of video/audio content

Downloadable art business related templates and contracts

Easy to navigate private online portal with immediate access to all content

All for just $555.55

We believe in sharing our expertise as consultants and curators with artists

Latela Curatorial is an art advisory studio that specializes in the weaving together of conceptual fine art projects and artist support. Our holistic approach includes traditional and nontraditional exhibition curation, cultural placemaking, large-scale procurement, and community workshops.

Some of our stats:

~ 15+ years of experience working in museums, galleries and independently

~ 10+ years of experience advising artists, securing grants, procuring art sales, and navigating art markets

~ Curated 70+ exhibitions

~ In 2024, sourced & installed 300+ artworks for clients

…read more about our expertise

The results speak for themselves…

Time and time again, through this course, we have witnessed many artists:

  • Increase exhibitions

  • Sell steadily to more collectors

  • Secure more grants

  • Have their artwork acquired by museums & prominent collections

  • Expand into large public art projects

  • Gain clarity on their target audience

  • Implement successful marketing strategies

  • Participate in more residencies

  • Earn passive income from additional streams of revenue

  • Align their business with their ethos and practice

  • Navigate contracts & client negotiations with confidence

But we believe business transactions are not the only measures of success, and can only happen sustainably when the artist’s foundation is stable…

Through this course we have also witnessed artists:

  • Find their voice & style

  • Align with their purpose

  • Trust in the process

  • Deepen in community

  • Build confidence to speak about their work

  • Expand their practice to additional medium(s)

  • Increase self-worth

  • Stay inspired & avoid burn out

  • Expand knowledge of the canon of art history

Unlock the key to similar results for $555.55

Advance to the Cohort level at any time

In addition to full access to the course portal & all instructor-guided course workshops, receive customized support and join a community of artists who meet monthly to increase accountability.

Alchemize your art practice and business via our guided online course.

The course includes a growing library of lectures + customizable business templates and contracts for immediate use.

Select how you prefer to participate:

SELF-LED
$555.55
One time

Full access to all instructor-guided course workshops (over 25 hours of video + audio content). Implement all lessons at your own pace.


✓ Accountability tracker
✓ Upgrade to Cohort level at any time
✓ 1-year access
COHORT
$1,111.11
One time
$555.55
For 2 months

In addition to full access to all instructor-guided course workshops, receive customized support and join a community of artists who meet monthly to increase accountability.


✓ Individual & customized 1-on-1 support
✓ Monthly group meetings
✓ Inclusion in a growing international artist community
✓ Best method for accountability
✓ 1-year access

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